Position: DEMAND CREATION SPECIALIST
Organization: SOCIETY FOR FAMILY HEALTH NIGERIA
Olukoya Yetunde is a demand creation specialist at Society for Family Health, a non-governmental organization in Nigeria, working to increase uptake of reproductive and family planning services using behavioral change communications. In this role, she provides presentations to community groups on such topics as male involvement in family planning, and conducts trainings on family planning and other health topics. She has a BPHARM degree from Olabisi Onabanjo University, Ago Iwoye, and an MMP (master of managerial psychology) degree from the University of Ibadan.
“She has been able to increase the uptake of Reproductive and family planning services using Behavioural Change Communication with providers. Annually, she trains a total of 120 Family planning providers on Balanced counselling skills.“
– ADEYEMI Adesina, Sales executive at Society for Family Health
Describe your contributions to and achievements in family planning.
In the course of my career as a demand creation specialist for Society for family health, a non-governmental organization in Nigeria, to increase uptake of reproductive and family planning services using behavioral change communications (BCC) among the populace. I have been able to create and increase demand for family planning products by 100% using provider BCC strategy. Annually, I have been able improve capacity of 360 proprietary patent medicine sellers on knowledge of family planning, counseling & referral as well as train 120 family planning providers on balanced counseling strategy. I update the knowledge of health professionals on new information on Family planning products as well as provide affordable products hence improving access and reducing unmet needs in Oyo and environs.
What sparked your passion for family planning?
My primary training as a pharmacist & passion for maternal health was a motivation which was stirred up in the area of family planning after an encounter with a neighbor in my home town, who died following a pregnancy related death during the delivery of her ninth child. Presently i take care of one of her children since the father is incapable of caring for all the children
I believe this is a preventable death, which could have been averted with good knowledge & practice of family planning.
What is the biggest challenge you’ve faced in your family planning efforts, and what have you done to overcome it?
The biggest challenge i have faced is providers bias, where some providers favor one or more contraceptive methods over others. This has resulted in cases women are not offered full access to the range of contraceptive methods as well as opportunity to choose the one best suited for them. In light of this, i have interfaced with providers in order to understand their reasons for bias whilst educating them on the need to tailor method to clients need and the importance of follow up.
What is your (country/region/city)’s biggest challenge in family planning, and how can it be addressed?
Most providers focus family planning primarily to older married women to the exclusion of younger sexually active women. I believe that family planning interventions should carry along all women including education, counseling, STI management. This can be overcome through sexual categorization of reproductive health needs through the use of social networks accessible by the different cadres of women. This would eliminates fear and discrimination against sexually active young women.
What do you want to accomplish in the next 5 years?
I would want to ensure the scope of family planning is universal, to cover all categories of women from fertile non sexually active to sexually active with or without intention of getting pregnant while encouraging users to be strong advocates for family planning. Strengthening male involvement in family planning would also be one of my focus considering the socio-cultural expectation of a male dominated African community.