Ghulam Yaseen

2016 Winner

Position: Channel Lead/Deputy General Manager Operations
Organization: Marie Stopes Society Pakistan

Ghulam Yaseen has more than 10 years of hands-on family planning experience. Since January 2008, he’s worked with Marie Stopes Society (MSS, a subsidiary of MSI-London). Currently, Mr. Yaseen is channel lead for 82 static service delivery centers of MSS Pakistan, responsible for program implementation and strategic direction. He was part of a team that established 49 centers and 100 social franchises of MSS across Pakistan.

Worked as focal person to implement the policies and operations in specified target areas to provide access of channel and choices to family planning users and optimizes accessibility


Describe your contributions to and achievements in family planning.

I have been engaged with this sector for last 10 years. Since January 2008, I am associated with Marie Stopes Society (subsidiary of MSI-London) leading NGO in Reproductive Health and Family Planning. Currently, I am working in capacity of Channel Lead for 82 static service delivery centers of Marie Stopes Society Pakistan. I am associated for program implementation and strategic directions. This will results serving clients for family planning methods and increase their reproductive health life.. I have been worked as role model for teams and motivated them through my work for their contribution in Family Planning services in Pakistan. I was part of team established 49 centers and 100 social franchise in MSS across the Pakistan to create larger impact in the country.

What sparked your passion for family planning?

I am pleased to see people happy with their families and give proper time to their children. The family planning is best way to control the poverty as well as increase the health of people. Healthy family lives prosperous and also provide best life to their children. With healthy timing and spacing we can decrease the maternal and infant death ratio in the country. This will also benefit the economy of the counrty.

What is the biggest challenge you’ve faced in your family planning efforts, and what have you done to overcome it?

Often, I feel, people are shy to discuss family planning and not disclosing their needs, but when you un pack the discussion, you will find the real picture and help them to opting their desired method. I also feel, young professional are avoiding to join FP providing organization due to social taboos. I discuss with them and make them realize the benefits and motivate for joining.

What is your (country/region/city)’s biggest challenge in family planning, and how can it be addressed?

The biggest challenge is availability of trusted and trained service provider of family planning services. The access for the affordable quality services and availability of the supplies at service provider are the next challenges.
I also realized that for service providers, Family Planning services has low priority in business, so behavior of the services providers towards the family planning and make it more attractive for the business is also challenge.

What do you want to accomplish in the next 5 years?

I want to serve in this sector and played my role to over come this challenge. I have hands on experience of FP from last more than 08 years, from planning to program implementation and from strategic to the results based activities. I wish to continue my journey and share my experience around the globe and also see the best practice in different countries and apply the good one in my own country.