Subi Joshi

Subi Joshi
Position: Provider Behavior Change Communication (PBCC) Expert
Organization: PSI Nepal
Current Location: Kathmandu, Nepal
Masters in Sociology 2016 from Tribhuvan University
Additional Degrees and Certifications:
Masters in Business Management in 2003
Master Trainer for PBCC Skills, Nepal, 2014
Master Trainer for PBCC Skills, Washington DC, 5 Weeks, 2015
PBCC Associate for Society for Family Health, Nigeria May- Sep 2015
Awards Received:
  • Award:
    Best PBCC Gallery Walk, African Regional PBCC Workshop, Lagos
    Awarding Organization:
    Population Services International
    Date Awarded:
    August 28, 2015
Subi built the PBCC program at PSI/Nepal and helped institutionalize it throughout PSI’s global network. As a result, 700,000 CYPs were generated by PSI/Nepal since 2011, and the PBCC approach has been adopted by nearly 40 PSI programs. – James Ayers, Senior Technical Advisor for Reproductive Health Marketing & Communications at PSI
Describe your contributions to and achievements in family planning.

In PSI/ Nepal, due to effective community level demand generation activities and PBCC visits conducted by field representatives has benefited numerous WRA in last 6 years which is more than 700,000 CYPs. In the year 2016, out of total modern contraceptive services provided by PSI/Nepal ‘s franchised outlets, more than 7% were purely provider initiated which had been possible by strong value propositions given by PBCC trained field representatives. Annually, I train more than 50 field representatives including demand generation officers and Quality Assurance Officers in PBCC skills, supervise and coach them post training on the job. In due course annually I visit 250 plus FP service providers to their uncover biases, motivations and barriers towards counselling and providing FP services.

What sparked your passion for family planning?

My own life experience sparked my passion for family planning. Back in 2005, my husband and I were not aware about temporary family planning methods, which were easily available in Kathmandu. As a result, I became pregnant again after 17 months from my first-born. I would not have gone through this stage if I were properly counselled by service provider post delivery. I believe convincing providers to effectively counsel and promote the use of FP will definitely help to a woman to live healthy.

Give one or two examples of how you display leadership in your family planning work.:

Solely handled PBCC program for PSI/ Nepal, which includes training, coaching and supervising field representatives to conduct PBCC visits.
Developed visual aides, job aides, tools and adapt training packages for strengthening PBCC program.
Trained more than 120 field representatives on PBCC skills since 2015. Not only trained but also coached on the job to help them conduct effective PBCC visits. As a result now PSI/ Nepal has a pool of PBCC experts and more than 40 PBCC representatives.

If you are named a winner of 120 under 40, how will you use this new platform and the $1000 grant to advance your work? :

I will use this platform to share my expertise globally to help understand provider's behaviour and convince to adopt desired behaviour. For this if needed I will use the granted amount and help other FP organizations to design and implement PBCC program to develop PBCC experts who in a longer run will be influencing providers help their clients to choose FP method of their choice. Also I will use it to further enhance my skills and advocate Government of Nepal on PBCC as an effective program.

Upload photos showing yourself in the field/at work. Up to three photos.
Conducting PBCC Workshop, Attending PBCC Training of Trainers,

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