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Subi Joshi

75 Public Votes Reached!
Subi Joshi - 2017 Nominee
Position: Provider Behavior Change Communication (PBCC) Expert
Organization: Population Services International/Nepal
Current Location: Kathmandu, Nepal
Masters in Sociology 2016 from Tribhuvan University, Nepal
Additional Degrees and Certifications:
Masters in Business Management in 2003
Master Trainer for PBCC Skills, Nepal, 2014
Master Trainer for PBCC Skills, Washington DC, 5 Weeks, 2015
PBCC Associate for Society for Family Health, Nigeria May- Sep 2015
Awards Received:
  • Award:
    Best PBCC Gallery Walk, African Regional PBCC Workshop, Lagos
    Awarding Organization:
    Population Services International
    Date Awarded:
    August 28, 2015
  • Award:
    Face of PSI- "In recognition of your hard work and commitment to the Women's Health Project"
    Awarding Organization:
    Population Services International/ Nepal
    Date Awarded:
    December 4, 2011
Subi built the PBCC program at PSI/Nepal and helped institutionalize it throughout PSI’s global network. As a result, 700,000 CYPs were generated by PSI/Nepal since 2011, and the PBCC approach has been adopted by nearly 40 PSI programs. – James Ayers, Senior Technical Advisor for Reproductive Health Marketing & Communications at PSI
Describe your contributions to and achievements in family planning.

Leading the community level demand generation activities and PBCC visits conducted by field officers has benefited numerous WRA in last 6 years which is more than 700,000 CYPs, averting estimated 243,900 unintended pregnancies. In 2016, out of total FP services provided by PSI/Nepal ‘s franchised outlets, more than 7% were purely provider initiated which had been possible by strong value propositions given by PBCC trained field representatives. Annually, I train more than 50 Demand Generation and Quality Assurance Officers in PBCC skills, then coach them post training on the job to make them experts. In due course annually I visit 250 plus FP providers and convince them to effectively counsel and provide FP services. Designed and developed various visual and job aides for PBCC on FP.

What sparked your passion for family planning?

My life experience sparked my passion for FP. Back in 2005, my husband and I were not fully aware about temporary FP methods and its effectiveness, which were easily available in Kathmandu. As a result, I became pregnant again after 17 months from my first-born. I would not have gone through this stage if I were properly counselled post delivery. I believe convincing service providers to effectively counsel and promote the use of FP will definitely help a woman to live healthy and happy life.

Give one or two examples of how you display leadership in your family planning work.:

Solely handled PBCC program at PSI/ Nepal, including training, coaching and supervising field representatives to conduct PBCC visits. Developed visual aides, job aides, tools and adapted training packages for strengthening PBCC program. Trained more than 120 field representatives on PBCC skills since 2015 and focused on coaching them on the job to help them conduct effective PBCC visits. As a result, now PSI/ Nepal has a pool of PBCC experts and more than 40 PBCC trained representatives.

If you are named a winner of 120 under 40, how will you use this new platform and the $1000 grant to advance your work? :

In Nepal, it is evident that there is a wide recognition of service provider's influence on FP methods. So, if I win, I will use the platform to share my expertise in convincing service providers to adopt desired behaviors. With the grant, I intend to develop an instructional video for FP global professionals to understand PBCC and implement an effective FP program. Further, I will also advocate on using PBCC approaches to the public health providers to strengthen Nepal Govt’s FP program.

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